Cynthia Loyst, host of CTV's The Social and national ambassador for Sinai Health Foundation

Television personality and relationship expert Cynthia Loyst was announced today as a national ambassador for Sinai Health Foundation, the fundraising arm of Sinai Health System. Loyst, co-host on CTV’s most buzzworthy round-table chat, THE SOCIAL (@TheSocialCTV), will act as a spokesperson for Women’s & Infants’ programs at Mount Sinai Hospital, part of Sinai Health System, including supporting the Rogers Hixon Ontario Human Milk Bank – a cause close to her heart as both a mother and a breastfeeding advocate. In this role, Loyst will bring awareness to Sinai Health Foundation by profiling the world-renowned care and research in the field of women’s and infants’ health.

Loyst is also the creator and lead contributor for the popular online destination Find Your Pleasure. Hailing from Toronto, Ontario, Loyst has grown to be a well-respected writer, producer, and television personality..

Through her co-hosting role on ‘The Social’, Loyst is constantly sharing her views and opinions and helping many people learn to appreciate life and all the pleasures it brings. Loyst is genuine and brings fresh thoughts and perspective to the show’s content and viewers. She has had the pleasure to interview a wide variety of fascinating people including Ryan Reynolds, Emma Thompson, Hugh Jackman , Kate Bornstein, Vivica A. Fox, and Rod Stewart, to name a few.

“I’m proud and excited to be serving as a spokesperson and ambassador for Sinai Health Foundation. I was first introduced to the work of Sinai Health when I learned about the Rogers Hixon Ontario Human Milk Bank. I had no idea about the Milk Bank while I was breastfeeding my son, so I want to make sure that other new moms know about this incredible service and are inspired to donate their breast milk to sick and hospitalized babies whose mothers are unable to provide their own milk,” says Loyst. “As an ambassador for Sinai Health’s Women’s & Infants’ Health programs, I hope to provide information and support for mothers who want to enter into this incredibly meaningful and rewarding relationship. Mothers supporting other mothers – what could be better than that?”

“We are thrilled to partner with Cynthia as an ambassador for our Women’s & Infants’ Health programs,” says Louis de Melo, Chief Executive Officer, Sinai Health Foundation. “Women’s & Infants’ is one of our greatest strengths and our largest patient population, with over 7,000 births each year. Cynthia is a great advocate and we’re eager to join forces to promote this important work.”

Some key facts and figures about the Frances Bloomberg Centre for Women’s & Infants’ Health (the Centre) at Mount Sinai Hospital:

  • The Centre has the largest Obstetrics, Gynaecology and Neonatology program in Canada
  • Home to approximately 7,000 births per year; two-thirds of which are considered high-risk
  • One of only three fetal medicine units in North America
  • Each year, more than 1,000 of the most vulnerable, fragile babies in the province are cared for in the Newton Glassman Charitable Foundation Neonatal Intensive Care Unit (Glassman NICU)
  • Home to the Rogers Hixon Ontario Human Milk Bank, the only milk bank in Ontario that collects, processes, and dispenses donated human milk to NICU babies across the province
  • The family integrated care program in the Glassman NICU was the first program of its kind in Canada and improves outcomes for babies
  • The Medical Disorders in Pregnancy Program is one of the largest programs of its kind in the world, providing specialized care for women with maternal heart disease, cancer, organ transplants and kidney failure
  • Home to the Ontario Fetal Centre, a partnership with The Hospital for Sick Children, the only centre of its kind in Canada which provides world-leading expertise and life-saving care for babies still in the womb

About Sinai Health Foundation

Sinai Health Foundation, with its partners Arthritis Research Foundation and Bridgepoint Foundation, raises and stewards funds to support Sinai Health System. Sinai Health System is Canada’s leading integrated health system and comprises Bridgepoint Active Healthcare; Circle of Care; Lunenfeld-Tanenbaum Research Institute; and Mount Sinai Hospital, Joseph & Wolf Lebovic Health Complex. The generous support of our community fuels everything we do from seamless care to scientific discovery.

Facebook:  @SupportSinai
Twitter: @SupportSinai
Instagram: @SinaiHealthSystemTO

For more information on Cynthia Loyst:

Facebook: @CynthiaLoyst | @FindYourPleasure
Twitter: @cynthialoyst | @fypleasure
Instagram: @cynthialoyst | @fypleasure


For Media Inquiries, Contact:
Matt Bontorin
Public Relations Manager
SBX Group
P: (647) 381-1463
E: [email protected]
Janessa Bishop
Manager, Communications & Marketing
Sinai Health Foundation
P: 416-509-0957
E: [email protected]