Renew Sinai is the largest capital redevelopment project in Mount Sinai’s history, and once complete, our hospital will be an even better place to receive and deliver care.

A transformative project like this one calls for a transformed brand. That is why we’ve modernized and reinvigorated the Renew Sinai brand by creating a new “look and feel” to underscore the importance of this next phase of our journey. The new word mark leverages our primary brand colours and suggests momentum and progression.

We also felt it was an opportunity to reinforce in all our materials that the purpose of this project is to better care for our patients, while continuing to provide exceptional service during our transition. Our new tagline will serve as a reminder of this promise: “Caring for you today. Building for tomorrow.”

Look for the new Renew Sinai branding around the hospital and online in the coming weeks as we begin to roll out materials and hoarding across Mount Sinai. Stay tuned for more Renew Sinai news and updates.